About
Two decades of design, pointed at the hard problems
Bio
I've worked in design across brand, product and service for over twenty years — inside agencies, startups and in-house teams, most recently as a Senior Experience Designer at Livewire Markets and Market Index. Before that I led experience design at Equ, and work as. product designer at HealthEngine.
My experience has evolved from pure execution early in my career, to broader more complex design strategy across systems where I understand both business and user needs, then carry work through to something real.
I work where design strategy, systems thinking, and business goals meet — partnering with organisations to break down big, complex problems and turn them into clear, high-impact digital experiences and service ecosystems. I take a messy, layered landscape and understand the problem space. I find the right problems to solve, and design solutions that hold up over time.
I'm based in Perth WA and am flexible with how you like to work: by the day, sprint, project or periodically for longer engagements.
Capabilities
Four ways I can help — the same senior hand on each
Four ways I'm usually brought in. Most engagements start in one and move into another.
- Service 01
Design & Product Strategy
Turn a fuzzy ambition into a decision-ready plan. Landscape reads, problem space definition, opportunity framing, and roadmaps grounded in what people actually do — for founders, product leaders, and executives making a next-horizon bet.
Livewire Roadmap Strategy - Service 02
Experience & Service Design
Design the end-to-end experience across channels, teams, and moments. Journey and service blueprints, product or service prototypes, and pilots that make an idea real enough to test — and clear enough to fund.
Keystart Home Loan Platform - Service 03
User Research & Insight
Discovery, synthesis, and a defensible point of view — evidence that settles a debate and trumps uninformed opinions. Key opportunities flagged for your team to run without me, so the value continues to be realised long after the engagement ends.
Investor Profiling Experience - Service 04
Design advisory or part-time design leadership
Ongoing counsel for teams building complex products and services. Sit alongside leadership as a critical partner to sharpen the decisions, raise the craft bar, and help grow the people doing the work.
Sustainable Customer Research
CLIENTS, THROUGH AGENCY ENGAGEMENTS
Woodside · Western Power · Telstra · Keystart · Lotterywest · Healthway · WA Department of Transport · Horizon Power · WA Department of Communities · Landgate · Murdoch University · Curtin University · FringeWorld · Summit Homes
EMPLOYERS
Livewire Markets · Market Index · Equ · HealthEngine
Skills
Range built for complexity
Deep across strategy, research, design and practice — the toolkit for large, tangled problems.
Strategy
- Design strategy
- Product strategy
- Opportunity framing
- Roadmapping
- Executive facilitation
Research
- Qualitative research
- Stakeholder interviews
- Journey mapping
- Service blueprinting
- Synthesis & sensemaking
Design
- Experience design
- Interaction design
- Service Design
- Prototyping
Practice
- Design leadership
- Critique & craft
- Workshop design & Facilitation