Ben McGuiness · Design Strategist & Experience Consultant · Perth

Complexity in,results out.

Making big, tangled problems clear and actionable — then designing the solutions and carrying them through.

See selected work

How I work

Different problems, one proven approach

  1. 01

    See the Whole System

    Many product and service problems aren't difficult to resolve — they're simply difficult to find because the problem space is a mess. I start by mapping key parts of a problematic system (or all of it) so the real improvement opportunities become obvious.

  2. 02

    Design for Immediate Impact

    Once the opportunities become clear, I design the intervention for the biggest potential impact — a prototype, a pilot, a feature, produce, process or service — and put it in front of real people fast.

  3. 03

    Leave the Team with Clear Next Steps

    Every engagement ends with the internal team having a clearer path forward than when started: sharper questions, shared language, and artefacts they can continue to leverage.

organisations I've worked with

Woodside
Telstra
Western Power
Keystart
Lotterywest
Department of Transport WA
HealthEngine
Murdoch University
Landgate
Fringeworld
Livewire Markets