A little about myself

I am a Strategic Designer based in Perth, WA.

I utilise strategic, UX, CX and Service Design capabilities to understand stakeholder requirements, then surface insights to deliver solutions for a range of large, well known brands. With a passion for understanding customers, I utilise a broad toolkit of design thinking techniques to deliver simple solutions across multiple channels to complex problems.



Business and customer requirements
Quantitative and qualitative research (contextual enquiry, interviews, surveys, data analysis)
Workshop design and facilitation (ideation, Customer journey mapping, service blueprints)
Stakeholder mapping, abstract laddering


Feature prioritisation
Persona development
Scenarios, user flows, user tasks
Information architecture and sitemaps

Design & prototyping

Interaction design
Wire-framing and prototyping
Usability and multivariate testing
Functional specification authoring

Contact Us

We’d love to chat with you about how we can collaborate on your next project.

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